Is Trump Starting an 'Official' Cryptocurrency? Here's What We Know

Published on 22 August 2024 at 14:47

Republican Presidential Candidate Deepens Involvement in Crypto Discussions

On Thursday, former President Donald Trump appeared to endorse a cryptocurrency initiative that bears his name through a post on Truth Social. In his message, he expressed concern over the financial pressures faced by the average American, stating, "For too long, the average American has been squeezed by the big banks and financial elites. It’s time we take a stand — together. #BeDefiant." This statement was accompanied by a link directing followers to a Telegram channel dedicated to his official decentralized finance (DeFi) project, indicating a strategic move to engage with a growing sector of the financial market.

The term "DeFi" refers to decentralized finance, which encompasses a range of financial services conducted on blockchain technology, allowing users to trade cryptocurrencies and transfer funds independently of traditional banking systems. Trump's recent post aligns with a broader trend of increasing interaction between political figures and the cryptocurrency community, which is known for its active online presence and cohesive network. This shift in Trump's stance is particularly noteworthy given his previous characterization of cryptocurrency as a "scam against the dollar" in 2021, contrasting sharply with his recent positive remarks made at a bitcoin conference this summer.

Trump's pivot towards cryptocurrency has been further underscored by significant financial contributions from the crypto industry to political campaigns, with a report from Public Citizen revealing that the sector has donated $119 million this year, accounting for nearly half of all corporate political contributions. Additionally, Trump has made personal investments in cryptocurrency, reportedly exceeding $1 million, and has previously engaged in the market through a non-fungible token (NFT) project featuring digital representations of himself. His growing association with the crypto space has garnered endorsements from prominent figures, including Elon Musk, and has been anticipated by his son Eric, who hinted at a major announcement regarding cryptocurrency and DeFi earlier this month. Following Trump's post, the linked Telegram channel experienced rapid growth, attracting nearly 30,000 subscribers within an hour, reflecting the heightened interest in his new venture.


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